Brand Identity
Your brand identity is what gives your project its own character. Thirdrail leads the project team in a creative process, where we discover a powerful verbal and visual message. The final direction is fine tuned into a multi-use platform. With a sure foot, the team designs appropriate marketing tools and advertising campaigns.
| Checkpoint I |
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Develop logo, typography and tagline |
| Checkpoint II |
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Develop color palette and auxiliary graphics |
| Checkpoint III |
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Develop message, content and tone of campaign |
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