Discovery
Planning and strategy are the foremost elements of the Thirdrail system. In collaboration with the project team (Developers, Realtors, Brand Partners) we define the product, position it in the marketplace, and develop an appropriate marketing plan. This is a creative process aimed at producing a clear and focused message.
| Checkpoint I |
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Differentiation: Distinguish product from similar
offerings in competitive market |
| Checkpoint II |
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Demographics: Define primary and secondary
consumer |
| Checkpoint III |
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Develop a clear and focused campaign |
| Checkpoint IV |
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Allocate efficient marketing budget |
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